Samsung has been selling its flagship Galaxy smartphones powered by the in-house Exynos chipsets in the majority of markets. Over the last few years, a few smartphones from other OEMs were also launched with the Exynos chipsets. According to the latest report from Business Korea, Samsung will likely supply its Exynos chipsets to Xiaomi, OPPO, and Vivo.
Out of these three Chinese brands, Vivo has already launched a few smartphones powered by the Exynos chipsets. Samsung is expected to supply its chipsets for the budget smartphones launching in the first half of 2021. As of now, none of these brands are looking to launch flagship smartphones powered by the Exynos chipsets.
Samsung will reportedly supply Exynos chipsets to Xiaomi, OPPO, and Vivo
Xiaomi and OPPO are also beefing up their supply chain to absorb Huawei’s market share. In the third quarter of this year, Xiaomi registered a whopping 42 percent year-on-year growth. In the premium segment, Qualcomm is the only choice for many Android smartphone manufacturers.
Apart from Samsung, Huawei is the only other Android OEM to launch flagship smartphones powered by in-house chipsets. Currently, Samsung’s chipset division is eyeing the Chinese market to grow its business. It already started reducing the supply to its smartphone division because of the low-profit margin.
It will soon become the third largest smartphone chipmaker
In terms of market share, Samsung sits in fourth place next to Qualcomm, Mediatek, and Huawei. With the US ban crippling Huawei’s chip business, Samsung might soon become the world’s third largest smartphone chipmaker. The company recently confirmed to launch the all-new Exynos 1080 mobile chipset on November 12 in China.
Based on the leaks, the Exynos 1080 based on the 5nm process will offer flagship-level performance. The Vivo X60 could become the first smartphone to feature this new chipset from Samsung. Previously, it has launched the Vivo X30 smartphone featuring the Exynos 980 SoC.
In fact, Vivo is also the first OEM to launch the Exynos 880-powered smartphone. Even Lenovo-owned Motorola also launched the Motorola One Vision in mid-2019 featuring Samsung’s Exynos 9609 SoC. Even its smartphone division is adapting to the rapid changes in the industry.
Samsung will reportedly launch the upcoming Galaxy S21 smartphones one month earlier than the usual launch period. This strategy change is expected to help the company withstand the onslaught from the newly launched Apple iPhones. The South Korean giant will likely hold its first Galaxy Unpacked of 2021 in mid-January.